"The Genkai in You"
Genkai is the foundation of the brand's style development, and time is the foundation of the strategy.
But what exactly does this mean for the "Core of Genkai" brand? What is the most effective strategy for full digitalization today? And how does it consolidate in an oversaturated market?
The reality is that we live in a time where a few influencers can launch a streetwear brand. It's all about profit and reach.
But who really appreciates and understands the craft behind it?
Our strategy is based on honesty and transparency; we want to explain and educate.
To bring back the value of craftsmanship. To build bridges between the origins of our idea and the customer.
Core of Genkai takes you on an exciting new journey, and you decide who you want to be.